Learn to shine differently
Tips, case studies and plenty of consumer psychology. Everything we learn along the way, we share here.
5 mistakes that are quietly killing your website
Small cognitive details that sabotage your conversion rate. And how to fix them in an afternoon.
The playbook for tripling sales in 90 days
A typical scenario: how to go from a templated Instagram page to a digital ecosystem that sells itself.
Why your logo shouldn't be the first thing you design
The right order for building a brand identity. And why 80% of people do it backwards.
The anatomy of a hero section that converts
Headline, subtitle, CTA. Three elements, endless ways to get it wrong. The formula that actually works.
How to write copy that sells without sounding like a salesperson
The PAS framework applied to Latin brands: pain, agitation, solution — without falling into cliché.
Cognitive biases every business should know
Anchoring, scarcity, authority and social proof: the 4 most profitable levers in digital marketing.
Get one idea every new moon
Once a month. No spam. Just the best neuromarketing and design ideas applied to businesses that want to grow.